Yelp Accounts for Businesses
Twenty years ago, the first source for small business advertising was the phone book. Now that very few people actually use the phone book, online directories have become the first thing a business should optimize in order to get the most out of advertising online. Up until very recently, it was considered especially important to have accurate and up-to-date information on file for Google Maps because Google searches have essentially replaced the phone book, with potential customers using a simple Google search to find the most basic information about your business: your address and phone number, without necessarily visiting your company website.
Google Is Not the Only Directory You Need
With Apple gadgets dominating the cell phone and tablet market, and a great number of internet searches being done on these devices, it is important to get help creating a Yelp account in addition to your Google listing. This is because Apple products such as the iPhone and iPad use operating systems that rely on Yelp for the map feature. This makes it extremely important for you to claim the Yelp Account and work on Yelp SEO for your business.
Apple Map Results Use Yelp Data
Yelp Is a Review Source as Well
In addition to being a traditional directory and mapping source, Yelp is also a place that is often used for reviewing businesses. By perfecting your Yelp SEO, you may get some good reviews that can be read by other potentional clients on Yelp, which could give your small business an edge in a competitive market.
Not Claiming your Yelp Account Can Hurt Business
Using Yelp SEO keywords and information can help drive customers to your business. But on the other hand, leaving your business listing on Yelp unclaimed can actually hurt your business. For one thing, if you do happen to receive a negative review on Yelp, you will be able to track and respond to it if you’ve claimed your Yelp Account. If you have not claimed and optimized your Yelp Account, you will not be able to respond to the bad review. Also, the more complete your account is on Yelp, the easier you will be to find. You can fill out all account information, even adding photos and links within your account information. Also, by claiming your account, you will ensure that the information posted on Yelp is correct. Without the correct information on your account, you could be giving a poor impression of your business without even knowing it. To drive more customers to your business, claim your Yelp Account and optimize for Yelp SEO today!
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