The Importance of Internet Marketing for Plumbers

The Importance of Internet Marketing for Plumbers

Internet Marketing is important for your Plumbing Business to be Successful!

In today’s world the importance of internet marketing can’t be understated for anyone, and plumbers are no exception.  If you don’t already have a marketing and plumbing SEO campaign figured out, it’s time to get those bases covered.  Here are some reasons why you shouldn’t wait another day to start working on your internet marketing:

The Importance of Internet Marketing for PlumbersThe New Phone Book

When was the last time you looked up a number in a phone book?  If you’re under 30 your answer was probably “it’s been more than five years since I’ve used a phone book.”  If you’re under 20 your answer was most likely more along the lines of “what’s a phone book?”  Those big bulky books are going the way of the dinosaur and fast.  Everyone will be using internet searches only very soon.  If you want people to be able to find you, you need to use some plumbing SEO skills to get your information out there to potential customers.  And since part of plumbing SEO rank will always be based, at least in small part, on your domain age – it’s best to get started now.   

Online Shopping

All of your potential customers are already used to being able to buy pretty much anything with the click of a button.  Even more than that, they’re accustomed to getting customer service questions answered without actually having to talk to anyone.  If you don’t have some good options for online and mobile marketing that allow your potential customers to access information or even schedule service calls online, you’re missing out on a lot of potential business.

Beating the Competition

Plumbing is one of the final frontiers of the internet marketing world.  Although there are a great many companies around the nation with sophistacted online marketing and plumbing SEO campaigns, the truth is that in a lot of cities the plumbing companies haven’t established great online marketing.  In many cities we find that the largest companies that have been around for 20 years are easily bumped down a notch or two when they fail to create a website and social media campaign or update their poorly designed old-fashioned website.  A new company ends up swooping in and getting all of the business from the new generatin of homeowners who don’t even keep copies of the phone book in their homes because they can just search for things online.

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