Social Media Marketing – Goals and Effectiveness
Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like YouTube, Twitter, Face book, and more also social web application like dig, delicious, reddit, Wiki. The goal of SMM for your plumbing company is to be building brand awareness, increasing visibility and through this, sells your plumbing services.
Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing you plumbing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, podcast, blogs, discussion boards and social networking sites are all tools, plumbing businessmen can use to build relationship with their customers and keep them on their plumbing websites longer. Social media provides more opportunities for plumbing companies to present optimized content that can be indexed by search engines and ultimately improves your plumbing websites rating.
To implement some of the social media elements, it is first important to evaluate your potential customers to create an effective strategy. If your cities potential clients are professionals who commute, then podcasts can be downloaded and can be very effective.
Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. With YouTube, customers can visit your plumbing website, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new plumbing services.
Building healthy relationship with the customer, that last is an on-going process for a plumber. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your plumbing service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization.
Social media encourages social visits to your plumbing site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging.