The Middle Level of The Plumbing Internet Marketing Pyramid
What Is Search Engine Marketing?
Marketing, even for needed services like plumbing, can be tough these days. This is where plumbing paid search results comes in. Through plumbing paid search results, you can gain lots of attention for your business, as well as the potential to attract many new customers. But what types of plumbing paid search results are out there? What makes plumbing paid search results such an exciting marketing tactic for your business? And, lastly, what role, if any, does social media sites play in the whole search engine marketing scheme?
Paid advertising is great for generating leads on Google or Bing quick. It may be the best solution to quickly attract new business, especially if you’re in a competitive market or getting a late start on your SEO efforts. When setting up your campaign, we’ll examine both desktop and mobile ads to ensure you’re targeting your audience wherever they are. Tactics may include display/banner advertising, ad extensions, phone call tracking, remarking (retargeting), and even Facebook advertising.
Paid advertising is often referred to as Search Engine Marketing ‘SEM’ or Pay Per Click ‘PPC’.
PPC has instant results & can generate leads much quicker than traditional SEO!
PPC and SEM
Search engine marketing is often shortened to SEM in the marketing business. Basically, this stands for paid ads that appear on the result screens of well-known search engines based upon what people using them might be looking for in their search terms. Most often, people in marketing firms call these small ads, normally place at the very top of side of the page, pay-per-click ads, or PPC. There are plenty of tactics to make PPC ads very effective in getting the name of your business out to customers with only a few clicks. We can even help you to find out what would work best for your business.
Since Google controls most of the market share we tend to focus our efforts where the masses are: Google AdWords. However, we are aware that different audiences have different habits, so we also provide pay-per-click services using Bing Ads, which covers both Yahoo and Bing networks.
PPC ads and SEM have plenty of benefits. Namely, this sort of advertising is much more effective than other types of more traditional marketing like print ads, radio spots, TV commercials, or other types of marketing. PPC ads can lead to a much higher rate of conversion (leading customers to your webpage), leads (figuring out who and what sector is interested in buying your product, along with where and why), and even more sales over time. Best of all, you can use data provided to you from these ads to better target customers.
Social Media’s Role
Want to know how to create the most successful SEM scheme for your business? Creating a great campaign starts with knowing your customers. One of the best and simplest ways to start connecting with customers and learning more about them is through social media sites. These sites can help you learn more about where you customers are located, what they are interested in, what they think of your business, and can even allow them to share the word about how great you are with their online connections. The importance of social media in online marketing cannot be stressed enough.
Facebook allows businesses to pinpoint their audiences much more precisely than Google or Bing. This is something we call micro-psychographic targeting. By specifying specific persona, demographic, psychographic, and geographic details, you can display your ads to a laser-focused group of people, resulting in better quality leads for your business.
Our Tips on Plumbing Paid Search Results
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