Focus On Your Plumbing Customer Retention
Do not Neglect to Market to and Communicate with Your Existing Clients
The best thing about regularly communicating with all of your existing clientele is that you are not required to change a single thing with regards to your plumbing business. All you need to do is to make sure that you keep your clients up to date on the latest developments. Research has shown that for people to keep your company at the forefront of their minds that need to be communicated with at least 6 times each year as a minimum.
This is due to the fact that regular and frequent communication helps to build a much more personal and closer relationship between your company and your clients. Making sure that your clients are regularly updated and informed will help them to feel as though they are an important part of your plumbing business. It is also something that can help to boost the chances of earning much more money from each visit from the client.
Tether Marketing and Communication Together
Good and clear communication will help you to encourage your existing client base to use your services more often, as they are an existing resource that you already have comprehensive access to. The great advantage about this is that you do not have to worry about any extra financial outlay in order to get them to return. When it comes to market via communication, you will find that there are three unique options at your disposal. These three options are to communicate face-to-face, newsletters and emails, or social media.
As an example, warning your clients about the dangers of serious water flooding via media channels is a great way to make obvious the reasons why they need to make use of your services. Emails, flyers, social media and newsletters are all great communication methods that are ideal for this kind of marketing.
The Importance of Customer Retention in Your Plumbing Company
Because there are simply lots of plumbing services to choose from, it should never be a struggle to think of a topic. The problem with face-to-face communication as a tool is that it is often overlooked as a realistic tool for marketing purposes. Each and every time a client requests that you visit their home; you have been presented with an excellent chance to try and sell them more services, but selecting the most fitting services to market in this way, will depend on the needs of the individual client.
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