To SEO or To PPC?
The online community is definitely a large market place that you cannot ignore, especially if you have a plumbing business. There are hundreds if not thousands of clients that you can tap into with the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much plumbing competition as you can imagine. It is too crowded and congested. Having a website is not enough to make your plumbing business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. You have to expose your plumbing website. Make it known. It has to be visible. It has to be frequently targeted by potential clients.
Invest in marketing your plumbing website. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your plumbing business as strategy for search engine marketing.
SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate websites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your plumbing website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest of your plumbing competition.
To get search engine optimization, you will have to build on your own plumbing website frequently. The process will involve IBLN or Independent Back-Linking Network, wherein dozens or even hundreds of high quality pages will be utilized to promote your plumbing site.
In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.
PPC means Pay Per Click. It gives plumbing companies a way of advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or potential client clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad is shown at all and if it is competitive with the rest of plumbing companies.
There are some guaranteed benefits when you get to maximize the PPC strategy.
- PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
- At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your plumbing ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
- You can also set a budget for a certain period. The moment the target number of clicks has used up your budget, your ads will no longer be displayed until the next period you want it again displayed.
- You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this too is to evaluate according to your short term and long term plans. Take the PPC course for your short-term goals and choose SEO if you have long term ones.
The world is out there for you now. Just make sure you do what will work best for your plumbing company. The secret to success lies in your hands. Just study your options well and you will get exactly what you want. If you want a professional to take care of this for you we are here to help. If you just want some expert advice give us a call.